Track & Trace redefined – Serialization Now!

November 14 – 16, 2018 | Hyatt Regency Orlando INT’L Airport

Welcome to Pharma Trackts! USA 2018

The Pharma TRACKTS! USA conference is gathering global players and local hidden champions of the pharmaceutical industry to explore the latest developments in the field of serialization. The conference is an international knowledge exchange platform bringing together all stakeholders playing an active role in the serialization process and has become the calendar event amongst serialization professionals.

 Track & Trace redefined – Serialization Now! 

Highlights at Pharma TRACKTS! USA 2018

Event at a glance

% Decision Makers / Senior Influencers

Hundreds of serialization projects and technology budgets under the same roof

Get involved at the event as a Business Partner. For our event partners it is a one-stop-shop opportunity to promote thought-leadership and get face-to-face with over 120 key prospects.

Our Pharma TRACKTS! USA offers the best in class opportunity to introduce yourself as a thought leader to traceability and serialization professionals.

The Track&Trace Minds Sessions

The 3-day event is a unique combination of

  • Inspirational Keynotes
  • Well moderated, interactive World Café sessions
  • Live Tech Takes
  • Icebreakers
  • Panel Discussions
  • Challenge Your Peers Roundtables

Be part of our exclusive platform that explores the business models, case studies, actions, and profitability and identify missing gaps that hide opportunities and business chances for your challenges.

We look forward to welcoming you in Orlando!

1 Ticket – 2 events! Co-located with Pharma MES USA 2018

Don’t miss out the unique chance to buy one ticket and get two conferences! Get a ticket for Pharma TRACKTS! USA 2018 – Track & Trace redefined – Serialization Now!  and visit sessions from the co-located Pharma MES USA.

The ideal way to take advantage of everything we have to offer at the conference and customize your learning and networking experience.

Register Now!




TRACKTS! USA 2018 – Track & Trace redefined – Serialization Now! is a unique event in the business & technology world due to the relationship we have with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience.

Position your business as a thought leader at TRACKTS! USA 2018 – Track & Trace redefined – Serialization Now! Join our 2018 partners today!

Position your business and introduce yourself as a thought leader to serialization professionals.
Fantastic opportunity to collaborate with others in the industry.
Rod Hoffman
Interesting, inspiring and instructive.
Brian Frederiksen
NNE Pharmaplan
I’m impressed about the high level of this event.
Klaus Keilen
Great network and best practice sharing.
Eli Lilly & Co.
Interesting experience, new ideas and new concept.
Linda Cantarutti
Eye opening.
Claire Tran
HGP Asia

Key themes covered at TRACKTS! USA 2018

  • Serialization strategy: Developing a sustainable Serialization strategy
    How to develope a roadmap and basic decisions for counting the business case for an efficient track & trace solution.
  • Integration of track & trace solutions in production and supply chain
    Integration of track & trace solutions in production and supply chain – efficient tools and basic requirements for the existing IT landscape along the entire supply chain.
  • Smart Packaging, Labeling, Warehouse & Logistics 
    Smart Packaging, Labeling, Warehouse & Logistics and their influence on Serialization: Implications for packaging units – Requirements and changes to be done in the process and machine equipment.
  • Requirements of project management
    Requirements of project management: Setting up an overall project organization for Serialization & T&T implementation projects to actively undertake anti-counterfeiting measures.
  • Increasing Regulatory: Data Integrity & Compliance
    GO LIVE Serialization – 5Ws Stress test for your company: Is your organization fit for mandatory Serialization?
  • Manufacturing IT & Cyber Security – Does it matter?
    How to sense the Vulnerability of Cloud, X 4.0, Connected Systems – Security issues to be considered: System and network resilience against internal and external attacks.

It’s a Multi-Touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!

Icebreaker Session

Up to 6 parallel round tables that take place on the evening before the official conference kick-off. The aim is to create a relaxed atmosphere for people to warm-up, start networking and exchange ideas to ease into the next 2 days of intense learning.

Case Study

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realisation. Learn from the most successful practices and use these real business results for benchmarking with the competition.

Challenge your Peers

Challenge Your Peers is an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions.

Matchfinder! Powered by AI

we.CONECT’s unique Event App & Matchfinder – Use our unique matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Search – Find – Match – Connect

World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.

Say Hello?

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.

Breakfast Club

Start the conference with coffee and… NETWORKING! Join the we.CONECT Breakfast Club – an exclusive area in your hotel – and get into a conversation with other delegates already while having your first coffee.


Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

The Pharma TRACKTS! USA fuels you with new ideas, connections and new inspiration

From OEM to contract manufacturer, from leading pharma big player to the most innovative biotech companies, from traceability and serialization experts to supply chain, validation, cyber security and engineering executives. Whatever hat you wear or wherever you stand on the spectrum of pharma track&trace, the Pharma TRACKTS! USA has something of interest for you.

Join over 120 of the most influential experts!

120+ Pharma Serialization Professionals

Taking Place at

Hyatt Regency Orlando International Airport

Our Event Series


Industry of Things World Asia 2018
July 15  17, 2018
Marina Bay Sands Congress Center, Singapore


Industry of Things World 2018
September 23 – 25, 2018
bcc Berlin Congress Center


Industry of Things World USA 2019
March 2019
San Diego, CA, USA


Pharma MES Berlin 2018
September 23 – 35,  2018
TITANIC Chaussee Berlin


TRACKTS! Berlin 2018
September 23 – 25, 2018
TITANIC Chaussee Berlin


Pharma TechOps 2018
November 25 – 27, 2018
Kempinski Bristol, Berlin